Tools
Internet Marketing emerged as a tool-centric business opportunity; Internet is the primary tool used. Leveraging Internet as a mass marketing medium, a giant ecosystem has grown in a short span of time. However, internet marketing professionals, entrepreneurs and marketing executives need several other critical tools to make money. While some of the tools and services could be outsourced, without a deep understanding and knowledge of these tools, it is very difficult to survive in the marketplace.
There are hundreds of tools available and dozens of new tools arrive every year. Hence it is impossible to list every tool used for internet / online marketing. And tools and systems which are hot today may be obsolete or gone tomorrow.
The essential tools (or systems or services) required for internet marketing fall into the following broad categories.
- Website Hosting Services
- Email Marketing, Autoresponder Systems for List Management
- Blogging Platforms, Content Management Systems
- Screen Capture Software for Tutorials
- Video Capture and Editing Software
- Video Distribution or Submission Services
- Video Hosting Services
- Press Release Services
Note that I have not included any training programs, home study courses, conferences or workshops in the above list. These fall into the education, training and coaching systems rather than essential tools.
Let us look into each one of the above categories and analyze the critical tools required.
